Are you updated With the content marketing trends in 2019? When it comes to digital marketing strategies, content marketing cannot be excluded. The impacts of content marketing cannot be overemphasized in expanding your business. If you haven’t started using it, you can tell you’re definitely missing a whole lot. It’s one of the most popular methods of marketing that brings about good results. Forward-thinking marketers have realized content marketing is one of the most effective ways to take their business to the next level. When you start an online business, you need to make content marketing your friend.
You should already know content is the main core of digital and social marketing. Due to this fact, you need to be strategic with your approach. Being strategic is not enough, you also need to be updated with the latest trend. 2019 is half gone and you need to take your content marketing more seriously. Content marketing also builds trust and rapport with customers. Unlike other forms of marketing, content marketing builds on the information provided by a new and existing customer while creating demand for a new need.
It’s time to step up your content marketing strategies by updating your self with the trends. Let’s look at what content marketing strategy is.
What Is Content Marketing?
Content marketing is a strategic method of sharing and distributing valuable contents with a consistent approach to attract and market a particular product to a targeted audience who becomes potential customers. According to copyblogger, content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. It’s simply the creation of an audience from putting out educative, inspiring and engaging contents. Consistency is very important in content marketing.
Achieving effective content marketing will require employing some content marketing strategies and having the right approach when creating your contents. Applying the trending content marketing strategies goes a long way to impact your online business than just using any strategy. It’s time to take that business to the next level by paying attention to these trends.
Benefits of Content Marketing
Content marketing is the core of most digital marketing strategies. You might wonder why this is so. The benefits of content marketing will show you why you shouldn’t exclude it from your digital marketing strategy. Here are the benefits of content marketing.
1. Builds Brand Reputation
There must be a brand reputation for your business to expand. When people read your content, there’s an impression they automatically have about your brand. This means your content determines the impression people have about your brand. What kind of reputation do you want to build? Do that with your content. When your contents get published or featured on other websites, they’ll see your brand as one that’s trustworthy.
2. Influences Quick Conversion
You can connect with your prospective customers with high-quality contents. As these contents educate them, it automatically transforms them to leads. Conversions are encouraged when you give your customers the right information they need to grow. The only way you can have a quick conversion on your website is through content marketing. When you’re creating contents, ensure it’s informative and educative. Ensure you put the right CTAs in your content to boost conversions. This would greatly increase your conversion rate by far.
3. Improves SEO Efforts
It’s a no brainer that SEO plays an important role in the relevance of any website on search engines. If you want to improve your SEO efforts, pay attention to your content marketing. It helps you include the needed keywords that would make your website and social channels rank on search engines. When creating contents, ensure you write within the SEO standards. In the process of creating contents, use more of long-tail keywords. Also, write topics your customers frequently search for and you’ll be easily seen on search engines.
4. Drives Traffic
To drive traffic takes a lot of cumulative efforts. When your contents appear on other websites, it drives referral traffic. Referral traffic is good for ranks on search engines because backlinks are automatically generated. When you do this on a regular basis, traffic increases. You can also generate social traffic from contents. You should share engaging contents on social media, it would drive traffic to your pages. It’s no news that everyone is on social media so you can use the opportunity to drive traffic.
5. Cost-Effective In Generating Leads
Have you taken some time to consider the fact that content marketing can generate leads effortlessly? If you want to minimize the funds you spend on lead generation, try content marketing. As you share educative, engaging and informative contents, your prospective customers get attracted. Your contents will transform them into paying customers. What are you waiting for? Start using this style of marketing to get new customers.
Content Marketing Trends In 2019
As the year goes, content marketing evolves with the time. To master this marketing strategy for your business, you also have to evolve with the trends. That’s the only way your business can be impacted. It takes a lot of research to be able to find out these trends. Guess what? We made it easy for you. We have carefully highlighted the content marketing trends making waves in 2019. Hurry up and start applying them to your businesses. Below are the content marketing trends in 2019.
1. Voice Search
Most people are drifting away from searching by typing to voice search. The popularity of voice search has greatly increased and it would do your website a lot of good if you can optimize your content to voice search. Most search engines are now using it as it’s the fastest and most convenient way to search for products/services. What does it mean to you? It means you need to start optimizing most part of your contents to voice search. So, when people use voice search on search engines, your content can come up.
When you do this, you’re definitely going to be on the first page of search engines. Your brand relevance also increases as well. What are you waiting for? Input voice search in your contents as soon as possible.
2. Personalization Of Contents
You would be surprised to know that most of your prospectives transform into your paying customers when you get personal with them. The more personal you get, the more convinced they get. Personalized contents have been identified as a content marketing trend in 2019 and you should get on it ASAP. According to research, 92% of marketers have experienced great results from personalized marketing.
The more data you have about your customers determines how you get personal with them during marketing. The information can be gotten for the CTAs on the website or contents. This indicates that you should start including CTAs to your contents and your website. You can create an email campaign with names, email addresses, and content topics. Basically, the more they interact with your brand, the more personal you can get.
3. Authentic And Relevant Content
It’s important to be authentic in the world of digital marketing. For your contents to stand out online, it has to be authentic and relevant. It never gets old. When it comes to digital marketing, authentic and relevant content can never go out of trend. Make your contents original and relevant so your audience can trust your brand. Your audience can differentiate between relevant and irrelevant contents. You’ll earn their trust with authentic and relevant contents.
4. Social Media Story
It’s no news that social media stories have become popular in today’s world. It’s better for you to take advantage of this trend while it lasts. You can use social stories to increase engagements and brand awareness on social media. It started with SnapChat and now other social media platform (Facebook, Instagram) now has it. Don’t be afraid to try something new by using social stories to share contents. The social stories can help you get feedback from your customers about products/services.
5. Influencer Marketing
Many big brands are getting involved in influencer marketing. It’s been the source of good results from these brands. Most buyers will go for a product because a particular person they love endorses a product/service. If your organization can’t afford the big celebrities, you can go for micro-influencers on social media. Some of them have 10k followers and above. You can contact these ones to help you promote your product/service. Their followers will be able to get access to your product/service. What are you waiting for? Start getting in touch with them.
6. Engaging And Interactive Contents
A large number of people don’t have all the time in the world to sit down on social media on websites. The time-space is to get their attention is shorter than you can imagine. You have a few seconds to get their attention, you can as well do it well. This is why you need to switch to engaging contents. When you allow interaction on your page with your content, the engagement increases. This automatically increases traffic and relevance on search engines.
7. Artificial Intelligence (AI) Content Marketing And Chatbots
This is one of the most popular content marketing trends in 2019. The more you use chatbots, the better for your brand. Artificial intelligence helps you reach customers on a wider range without doing so much. Chatbots give your customer an amazing experience and tour around your website even when you’re not online. Search engines are using AI for search queries. What are you waiting for? Implement AI and chatbots on your website today.
Most marketers rely on content marketing to help them reach a wider range of customers. It takes a lot of dedication to implementing content marketing trends in 2019 but it’s worth the effort. Take your time to follow the article through. We know these trends require a lot of expertise to be able to implement, that’s why we’re here.
At DigitalMatrix Agency we’re updated with the latest content marketing trends. We sure know how to turn your business around with these trends. All you need to do is contact us by visiting our website, www.digitalmatrixagency.