What do you know about email marketing? With the rise of technology in the world of business and marketing, one would think email marketing is dead. With all the noise on videos, artificial intelligence, chatbots and more, email marketing seems to be less relevant. But it’s not true. Email marketing is one of the oldest methods of marketing. It also plays a key role that cannot be neglected in digital marketing. If you want more leads, then you need to focus on email marketing. Over the years, e-mail marketing is one of the digital marketing strategies that has recorded massive success.
Email marketing is a more directive way to connect with your leads on a personal level. If you’re passionate about following up your leads, email is the way to go. You’re missing on a whole lot of benefits if you abandon email marketing for other digital marketing strategies. Despite all the hype from social media marketing, email marketing still drives more customer engagement. You already know customer engagement is good for search engine ranks and sales.
In the previous year, email marketing ranked the most effective marketing channel. Why is this? It’s because most people use their emails more than other channels. So, its easier to reach them via their emails. Before we move on, we need to know what email marketing is.
What Is Email Marketing?
Email marketing is one of the digital marketing strategies. It’s basically the use of electronic mail as a means of promoting your business/brand/product by sending direct messages to a list of e-mails. Emails are really effective in the promotion of business and marketing of products and services but it still depends on how you approach it. According to research, most of your customers are created from the e-mail audience. That shows how effective email marketing is. If you want to build your customer base, email marketing is your best bet.
With everything that has been said, have you thought of the benefits of this digital marketing strategies in your business/brand? Well, this post will help you out.
How Can Email Marketing Benefit My Business/ Brand?
The benefits and impacts of email marketing in your business cannot be overemphasized. It’s a valuable tool for all types of marketing you might intend to use. Are you still wondering if this digital marketing strategy is for you? We have curated lots of ways email marketing can benefit your business/brand. Have a look at them.
1. Builds Brand’s Credibility
Sending emails to your audience or prospective customers will build the credibility of your brand. It makes your brand look valid, professional and credible. Ensure that your audience grants you permission before sending them emails. By sending these emails, the credibility of your brand is ascertained.
2. Creates Brand Awareness
When you provide valuable contents to your audience, they become more aware of your brand. Recognition increases automatically. Once you get your prospective customer more involved with your brand, your brand will get that awareness. You already know brand awareness means more activities on your page. More activities = more traffic and a higher rank on search engines. Emails also help you get feedback from your prospective customers.
3. It Saves Time Organizing Your Contacts
While sending emails, you would have lots of email contacts on your list. Keeping track of all these lists can be stressful and time-consuming. That’s where email marketing comes. It helps you automatically organize your data so that you can access the list faster. You see why you need to increase the attention you pay to email marketing.
4. Builds Customer’s Relationship
Emails make communication more personal. If you want to build a good relationship with your customers, sending emails is the best way. When you send emails to your customers, they get to see it on time, unlike social media. Providing information directly in their inbox consistently builds the customer’s relationship. When they get to know about giveaways or promos before others, the trust increases. This, therefore, increases sales.
5. Increases Sales
Promoting your business through emails that you send to your audience gives them access to purchase the products/services directly. Most business owners don’t know they can make sales with emails. When you send emails that promote your products/services, your customers get a deeper insight into what you’re offering. they also get to see the link that directs them to the page. It makes easy for them to purchase the products/services.
6. Boost Traffic
As you include links from your website in the emails you send, it redirects them to your website. The more they clink this link, the more traffic you have. As you create leads, you get more traffic simultaneously. This is why it’s important you include links in every email you send. It’s very important for traffic. When you get more traffic, your rank increases on search engines which are good for your website.
Tips You Need For A Successful Email Marketing
This aspect of digital marketing has its ropes and if you don’t lear you might not be successful at it. You can just stop at enlightening yourself about the impact of e-mail marketing. You have to know how to use it to promote your business. When you get acquainted with these tips, your email marketing journey will be smooth.
For today’s post, we’ll be providing tips that would help you record success when you use this digital marketing strategy.
1. Get Your Audience’s Permission
No email campaign was built without the recipient’s permission. It’s very important you get the permission of your recipients before sending any emails. They can do that by subscribing through the form on your landing page. You can also get their emails through a giveaway. When you get these email addresses, then, you can start sending on your emails. It’s also very important you state the reason you need their emails clearly. You do not want to offend anyone.
This is where you need a strong call-to-action. Explain the purpose of the emails and make them interested. Ensure you have their permission before sending any email.
2. Pay Attention Email Header
Do you know the email header is what catches their attention? You have to be strategic with your email header. It’s the most vital aspect of your campaign. The message you’re trying to pass should be clear because it’s the first thing your audience will notice. This is why you need to catch their attention with your header. Try as much as possible to keep your subject precise and clear. Considering that you’re sending these emails to busy people, they have a lot to achieve in a day. This is why you need to be creative with your header.
3. Push Out Good Contents
This digital marketing strategy is all about raising customer’s expectations. Let your content allow have certain expectations. Ensure you make them promises you can keep. If you promise to send an email per week, then, you should keep to it. Your first email should contain your introduction piece. Introduce yourself and what your brand is about. Your title should entice your recipient to open their mail. Make your content easy to read for your audience.
Never forget to add a CTA in every email you send. It’s important for sales and lead generation. Also, include links that redirect them to the important pages on your website.
4. Keep It Simple
Whenever you’re sending your emails, especially to professionals, ensure you keep it simple and short. No one has time to read essays and epistles. You have to hit the nail on the as fast as possible. Most busy people take a quick scan at their emails but you need them to purchase your products/service. All you need to do is to keep your content simple. This is why you should put the links of your landing page and product page in the email. Let those links do the talking for you.
5. Call-To-Action (CTA)
If you don’t have a CTA in your email, the purpose of sending the mails will be defeated. You should create CTAs that would convince your audience to purchase your products/services. Ensure your CTAs are descriptive, easy to act on and noticeable. If it has these 3 qualities, then, your CTa will surely bring your positive feedbacks. Your CTAs should create a sense of urgency that can help in driving action. Keep it in mind that the CTAs flows with the subject line of the email sent.
6. Maintain Your Email List
As you already know that quality beats quantity. There’s no point of having hundreds of email addresses that refuse to respond to your emails. For you to be successful at this type of marketing, you need to maintain your email list. Maintain the lists of the customers that respond to your emails. Too many people focus on growing their email list without paying attention to the number of responses they have. Don’t spend all your energy looking for new subscribers, just focus on converting the current subscribers to customers.
7. Authenticate Your Domain
If your emails keep ending up in your audience’s spam, it’s very bad for conversion. You don’t want to always end up in their spam so you have to do something about it. One of the ways you can improve the delivery of your emails is by authenticating your domain. Doing this will assure the delivery of your emails to your prospective customers.
Email marketing has been around for a long time and only a few business owners have been able to find their way around it. These tips provided above will help you record success in this type of digital marketing. Getting the perfect formula is quite difficult but getting the basics is important.
Being successful at this type of marketing takes time, creativity, professionalism and commitment. We can help you with that. At DigitalMatrix Agency, we offer amazing email marketing services that would boost your brand awareness and sales. You can contact us by visiting our website, www.digitalmatrixagency.com today.