Do you know how PPC marketing influence brand awareness? Every business must build its brand. For you to be able to build your brand, you need effective brand awareness. Brand awareness and brand recognition promote your business. Building a brand is very important in the growth of any business no matter the industry. Branding helps you stand out amongst your competitions and brings out the uniqueness about your products/services. When you’re planning of promoting your business, several options will come to you. Every customer search for what’s unique about a brand. When they find it, they’ll resonate with it and what it stands for.
With all the talk about branding, have you thought of how you’ll build your brand? There are several ways and methods you can use to build a brand. One of those ways is PPC marketing. You might have stumbled on this phrase in digital marketing. It’s one of the fastest ways you can use to promote your products/services. When next you’re planning for a product/service promotion, consider using PPC marketing. Are you wondering what PPC marketing is? We’re about to provide an answer to that. Have a look!
What Is PPC Marketing?
Before you can understand the impacts of PPC marketing, you need to know what it is. First, PPC stands for Pay-Per-Click. Pay-Per-Click marketing is the process of generating clicks to your website with the aid of search engines. In PPC marketing, the clicks are not gotten organically. Have you come across sponsored ads at the top of Google’s search result pages? Those are PPC adverts. The goal of PPC is to lure a visitor to click the website that’s been advertised so they can complete an action.
PPC offers a quick means of generating traffic and driving sales than SEO. Some of the most popular PPCs are Facebook Ads, Google Ads, Twitter Ads, Quora Ads, YouTube Ads and many more. You can use more than one of the platforms at the same time to promote your products/services.
How Does PPC Work?
The moment the ad is displayed and it gets clicked, it would send the visitor to your website. Then, you’ll pay the search engine a small fee. The number of clicks will increase the traffic on your website and your rank automatically increases. This also boosts your brand awareness. PPC would also help you generate leads and drive conversion which is a plus for you. If you want an effective advert/marketing online, PPC should be your go-to. Search engines reward quality ads so ensure your ads are of good quality.
Benefits Of PPC Marketing
PPC marketing is a great tool for brand awareness. Aside from the fact that it generates clicks for your page, there are other amazing benefits of this tool. If you haven’t started using PPC, it’s not too late. You can start today. Below are some of the benefits you stand to get when you use PPC marketing for your business.
1. Ability To Measure And Track Data
When you launch a PPC campaign, this platform gives you the ability to measure and track the data. When you want to track your profits, clicks, visits, views or even costs, you can do that with PPC marketing. You can have access to all the data and information you need by using a PPC reports and analytics tool.
2. Increases Visibility
With PPC marketing, your business can gain quite a large amount of exposure on search engines and other platforms. It can increase your visibility nationally and internationally. While increasing your visibility, leads are also been generated in the process. When the visibility increases, reach becomes easier.
3. Reach Your Target Customers
For this marketing strategy, you’re in full control of the kind of keywords you want your website to rank for. It’s a very flexible strategy that gives you the opportunity to pick your target audience. Which further means, your products/services will reach the audience. Isn’t that interesting? PPC marketing is perfect for small scale businesses that want to target a particular niche.
Unlike other forms of marketing, PPC marketing is quite affordable for most businesses. This is why small scale business goes for it. It’s not as expensive as other forms of marketing so your budget can fund it. Since you’re targeting a niche, your budget will do the job. What are you waiting for? Go ahead and launch that PPC campaign today.
How To Use PPC Marketing To Influence Brand Awareness
You might have been working on your SEO and it seems like it’s not giving you enough traffic and brand awareness, then you need PPC marketing. PPC marketing is one of the best ways to boost your brand awareness. It would give you the chance to expose and promote your business. Since you already know what is PPC marketing is and how it works, you already have a glimpse of what it can do for you. We’ll move further to know how you can use it to boost your brand awareness. Here’s how you can use PPC marketing to influence your brand awareness.
1. Pen Down Your Goals For The Campaign
It’s important you have a clear goal on what you want to achieve with the PPC marketing in a particular space of time. This will help you select the right channels and help you create a budget for the campaign. If your PPC is to get you direct sales, it means you don’t understand how it works. First, you need a lot of traffic before your business can get recognized. To get that traffic, you need people searching for keywords that attached to your website. PPC marketing will get you that traffic that would be converted to sales.
For you to have that awareness, you have to launch a keyword search campaign. Basically, your goals will determine the kind of campaign you want to run.
2. Identify Your Target Audience
Once you have decided on what you want to achieve, you need to find out your target audience. From the group age to occupation and preferred social media spaces online, your research has to be concrete. If you want to promote your business for brand awareness, it’s important you know your target audience. It would save you a lot of money and time. By the time you’re running the campaign, the set of people you want are the ones having access to the content/product/service.
3. Pick Your Most Preferred Channels
The result you get from deciding on your goal and identifying your target audience, you’ll be able to know the preferred channel to use. Without figuring these two important points, you can achieve anything here. If your brand is already active on social media, you have an advantage. Social PPC will spread your news and message across social media. You also consider using Facebook promoted posts, promoted tweet on Twitter and several other promoted posts. They do not only create brand awareness, but they also add to your followers.
If it’s impressions you want on your posts, Facebook is the best channel for that. If you have videos for your products/services, you can use YouTube ads.
4. Use Long-Tail Keywords
When it comes to this digital marketing strategy, long-tail keywords are very effective. Use long-tail keywords that have a strong relationship with the company. You can use the longtail keywords when running an ad campaign. It brings more conversion because people search with words. The long-tail keyword could be in the form of a question or statements. It also makes your brand trustworthy.
5. Monitor Your Search Volume
It’s important you monitor your search volume the moment you launch the ad campaign. You have to maintain your presence in the keyword search while you’re building brand awareness. You’ll notice more and more search volume as your brand awareness increases. Ensure you keep your presence active as you monitor the search volume from time to time. You’ll also be able to measure the data and the impact of the ad campaign on your website.
You should also track all the usual online metrics, including conversions from the awareness channels.
If you want to make your PPC marketing more effective, you need to start remarketing today. Show your customer more of your products/services even after they have patronized you. You can set up your remarketing strategy with Google Analytics remarketing lists. It allows you to create more audience with your website behaviour. Using this strategy, your brand will be on the faces and minds of your customers and targetted customers.
It would also build brand loyalty. The point of this is to increase your brand awareness. Also, when your customers think of a product/service in your niche, your brand comes to their mind immediately.
With everything said about PPC marketing, you’ll realise it’s not what you should neglect when it comes to brand awareness. PPC is a great platform for brand building. You can use PPC marketing on Google, all social media platforms and your website. Since you can’t always rely on organic traffic, take action on PPC marketing today.
You might be wondering how you’ll go about this marketing strategy. Guess what? We got you! At DigitalMatrix Agency, we offer an affordable price range for PPC advertising. Ensure you contact us today by visiting our website, www.digitalmatrixagency.com. We’re expecting your email.