Do you know you have to convert your website visitors to leads? You might have invested in some digital marketing strategies for brand awareness, growth but haven’t made sales. You might have even been making sales but they’re quite low. The end game of all these strategies set into motion is to make a profit. A brand might have implemented the right SEO to get traffic which is terrific. At the end of the day, every brand/business wants its audiences to take action. Having an optimized website is great for your brand but you would agree with us that it’s not the ultimate goal. The ultimate goal of every business is to make a profit at all times or most of the times.
In case you have noticed that you have quite a number of visitors on your website, it’s time to take action. Converting audiences to customers is the most important step. First, you have to convert them to leads. The leads will be followed up to till they end up becoming paying customers. There’s nothing bad in having a website that gets lots of traffic with the contents and optimization. If you want it to be monetized, you need to convert your visitors to leads then customers.
The question is how do you convert these visitors into leads? That question is what we intend to answer in this post as we move on. If you’re running an e-commerce website, there are lead conversion strategies you need to implement on your website today.
How To Convert Website Visitors To Leads
To be successful in your business, you need to convert your visitors into leads at a high rate. Today’s post will show you how to convert your website visitors to leads. See them below!
1. Landing Page
This is one of the ways you can convert your website visitors to leads. First, what is a landing page? A landing page is a page on websites that serves as the entry point created specifically for advertising and marketing campaigns. It’s the page website visitors will get to before the home page. Most people mistake the home page for the landing page. How? The homepage caters to the overall public and can also be a distraction because of the features. While a landing page contains specifics like a call to action, contact and forms that every visitors need to take the next step. Do you know a landing page can work on its own?
Your website visitors can be converted by creating a well-detailed landing page. A quality landing page must contain a call to action which has too big enough for visitors to notice. Videos and photos can be added because they increase conversion, especially videos. Reviews are sweeteners in a landing page, it gives brands credibility.
Use these hints to create a quality landing page.
2. Use Opt-in Form
There’s no landing page without an opt-in form. For the purpose of converting your website visitors to leads, you need to add opt-in to the landing page. The key to achieving a successful conversion of your website visitors to leads is the opt-in form. An opt-in form is one of the easiest ways visitors can show interest in your business/brand/products/services. Opt-in forms are created specifically for lead generation.
To increase the conversion rate by 10%, you should use exit-intent opt-in forms. They pop up when visitors are still dragging their cursor on the page. The opt-in form helps them to get newsletters and discount offers from your brand.
When you check our website- www.digitalmatrixagency.com, you find our opt-in form, do not hesitate to sign up to get more information from us.
3. Call To Action (CTA)
You have noticed the phrase ‘call to action’. It’s very important to have this on any website that wants to monetize their brand. The purpose of a call to action is to make the visitors take a step further. A step to know more about your business/product/service and be part of your brand. TYou need to embed a call to action in your blog post, social media posts, website pages and emails. A quality and compelling CTA must be big and bold. It should also be separated from other words with either the colour or lettering. It has to start what the visitor stand to get when they take the action and shouldn’t be too long.
Follow these steps in creating CTA in any of your contents or website pages. You’ll experience a great response from your visitors who will eventually become paying customers.
4. Have A Confirmation Page
Everyone needs assurance that the operation they carried out actually worked. This is what the confirmation page does for you. Confirmation pages help to increase conversion on your website. The confirmation page is what people will see when they hit a button on the landing page or the opt-in form. Most of the time, the word submit or download comes up, those are the confirmation pages. You also use words like ‘Get, Register, Attend, Download and many more. The confirmation page delivers the promise offered in the opt-in form. It also boosts sales and traffic on the website.
Ensure you have a confirmation page on your website if you intend to make sales.
5. Lead Magnets
Have you ever dropped your email, name or phone number to get a free trial of a particular service? That process is termed lead magnet. A lead magnet is a free item offered for the purpose of getting the audience information. These free items can come in the form of subscription, free trials, newsletter and many more benefits for a short space of time. Lead magnets are one of the most effective tools to help you convert visitors to leads. Some things need to put in place if you want a high lead that would lead to great sales.
Your lead magnet has to have a target industry. It can’t be pointing towards different industries. By doing this, you would know those that are going to loyal to your brand. When creating contents that would come with the free package, make them short, informative and precise. Nobody wants to get bored reading a long write-ups. Ensure you make your lead magnet is well packaged in a way that it’s worth trying. It would make them come back for your products/services.
When you get their contacts through the lead magnets used, it’s all in your hands how you follow them up and make them paying customers.
6.Implement Live Chats In Your Website
Aside from improving traffic on your website, live chats engage visitors on the website while they are on the site. This also helps to increase the conversion on the website. As people visit your website, it’s better to chat with them live, it boosts customer service which leads to the conversion of visitors to customers. It helps your brand build a relationship with prospective customers. If you notice some consistent visitors, you can market the products/services to them. Most people prefer to have live chats because their questions get answered immediately.
Some of the popular live chat software that can be used on your website are Tawk.to, Zendesk Chat, Intercom, Live Chat, Tidio and many more. You can try any of these on your website and you’ll be glad you did.
7. Email Confirmation
An email confirmation is an act of sending emails to visitors that registered through the opt-in form. It makes your brand credible and also improves the relationship you have with them. It also indicates that the request has been received. The email confirmation also reiterates the information on the confirmation page. Ensure you link the confirmation page to the email confirmation page. Even if you register on any social media platform, you get confirmation emails, imagine your visitors getting that. It gives them the assurance that your brand is credible and cares about satisfying them.
8. Google Analytics
Google analytics simply tells you the number of visitors you had on your website. You get to know the contents that have the highest number of clicks. It helps you know to the kind of audience you have which would determine the kind of content you put out. When you out the right contents, traffic increases and conversion increases. Google analytics helps to convert visitors to leads in a short space of time.
With all these tips provided in this post, you should be able to monetize that business. Convert your website visitors to customers today with these tips. Consistency plays a major role in the conversion of leads to paying customers. Implementing all these tips are quite technical and take a lot of attention. You need a professional to handle this aspect for you.
At DigitalMatrix, we specialize in generating leads that would convert to brand awareness, growth and sales. All you need to do today is contact us and you won’t regret you made that decision. We want to be part of your success story, so get in touch with us today!