Lead Generation
The business world is obviously being redefined by the endless possibilities presented by social media. The world is now one big marketplace and anyone can be reached through the mammoth called social media. Businesses are also not slacking on the huge benefit that lies in the information superhighway. At no other time has it been easier to generate leads in the business world.
The social media have successfully given all businesses regardless of physical strength and index the opportunity of a level playing field. The moments of cold calling and patronizing emails are nearly over, the world of endless possibilities on social media is here. Why is it important to move your lead generations to social media? According to a survey conducted by Hootsuite, ninety percent of consumers do not respond to cold calling, however, over seventy-six of these consumers are ready to have a conversation on social media.
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If you are not equipping your team to generate leads on social media, you are doing your business a disservice. You definitely should be thinking about utilizing social media much more in your marketing and lead generation efforts. Here is how:
Go organic
You can be organic in your lead generation, this implies that you do not utilize any outside help in engaging your prospects. Alternatively, you can go out in search of people who will be interested in your content. This may not be as effective as you would want it to be, it can also be time-consuming. You will definitely need some help while at it.
Organize contests
There is a thing about contests is, the prize to be won must be attractive enough to ensure participation. The gift must also be valuable enough to ensure that those who enter into the contest can go on to become your customers. If you fail to prioritize these important reasons, your contests will not achieve its purpose. We all love the free good things of life, you can definitely use that in generating a couple of leads and adding to your business prospects. A very good way of generating leads via contests is to link a landing page where you can gather the information you need.
Use the geo-targeted search
If you are a brick and mortar store, using geo-targeted search can definitely help you generate leads. You want to go local to get as many prospects in your area as possible. There are a couple of ways you can use in getting all of the right prospects you want. For example, you are running a campaign for a local business that sells groceries in downtown New York, your target audience includes anyone who needs groceries in the local area. You could use the Twitter advanced search and select a particular location to give you access to more geographical area related content.
Leverage on the power of social media and generate endless leads that you can convert.
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