Have you started applying the SEO trends for small business in 2019? With the level of competition in today’s market, every business owner must have a unique way of promoting their products/services. SEO is one sure way. As digital marketing progresses, SEO (Search Engine Optimization) becomes more important. For any online business to survive, their SEO must be top-notch. There’s no digital marketing without SEO. Every business owner should know that SEO is one of the keys to standing out in the market. The online market is so competitive, SEO is one of the most effective routes to stay relevant.
Do you know what makes your SEO more relevant? Keeping up with the trend every time. Basically, you can’t do without the SEO trends if you want to survive the tough competitions out there. Digital marketing has a lot to do with the trend and you can’t afford to be lagging behind. If you just started your business, there’s a chance you can overtake the big businesses if you pay attention to the SEO trends. When you apply these trends, you’ll experience an appreciable growth in your business.
Before we show you the SEO trends for small business, let’s tell you more about SEO.
What Is SEO (Search Engine Optimization)?
SEO is the process of getting attention to your website in the form of traffic which is gotten through organic and natural search engine results. We have some posts that explain in details what SEO is all about and how it can transform your business. SEO brings attention to your business on search engines. It goes as far as improving your website which puts your business on the advantage when it comes to sales. SEO improves the visibility and usability of your website. It is basically a tool used to rank a website on search engines.
SEO will make your website appeal to both the search engines and human simultaneously. To rank nationally and locally, you have to use the right SEO strategies and approach. The strategies are LOCAL SEO and NATIONAL SEO. Local SEO is the optimization of your website so it can be relevant and rank better locally. It allows the local audience to find your website easily. National SEO is all about reaching a large range of audience nationally and globally. Focusing on a particular location is not important in this strategy. Both local and national SEO aims to increase the rank of every website on search engines and increase conversion.
SEO Benefits For Small Businesses
Quite a lot of small businesses have benefited a lot from SEO without spending a lot of funds on adverts. If you just started your business, you should pay attention to this article. We’ve been talking about SEO and what it means. Here’s what your business stand to benefit when you work on your SEO.
1. Build Brand Awareness
Most small businesses think about spending a lot of money on advert even when they just started. It’s important to save as much as you can especially if it’s a small business. This is why you need SEO. SEO works on the ranking of your website and social pages which makes your brand more relevant on search engines. You already know every small business needs awareness and the traffic on search engines will get you that. You need to invest in SEO to get all these benefits.
2. Helps Create A User-Friendly Website
With SEO, you can create a user-friendly, faster and smoother website that would help your user enjoy their time on your website. Your website will be more acceptable and easy to navigate for people who land on your website. This will drive more traffic and rank your page higher on search engines. A user-friendly website will keep audiences on your website which in turn reduce the bounce rate.
3. Drives Traffic
What’s the point of having a website if it doesn’t drive traffic. SEO is the only way to drive that traffic you desire. The higher the traffic, the more relevant your website becomes. When your relevance increases, your customer base expands which increases sales. You see why you should invest in SEO. Ensure you do not let SEO out of your small business.
SEO Trends For Small Business In 2019
With the knowledge you have about SEO, you need to be updated with the trends so you can stand out in the market. Small business owners need these SEO trends to help them compete with bigger competitions. Today’s post will show you the SEO trends for small business in 2019. Have a look!
1. Create An Exceptional Content
Your contents have a way of driving traffic to your website if they’re properly optimized. It would be great for your business if your website can have solutions to your user’s questions. One of the trends you should pay attention to is creating exceptional content that would inform and educate your audience. When your contents cater to users needs, your website will rank higher because people will always come to your website.
First, you have to know your audience. When you know them, you create contents that your audience wants to read, then your website will be on everyone’s search history every time.
2. Optimize Your Contents For Voice Search
One of the SEO trends for small business in 2019 is the voice search. The voice search has been gaining its popularity on search engines for a while. We can tell you for free that voice search is here to stay. To be able to rank with this trend, you have to optimize your contents for voice search. Voice search has been proven to have effective results during searches on search engines. Most people search for the business nearest to them with voice search. Just imagine what you’ll be missing if they don’t find you all the time. When you optimize your contents for voice search, your traffic increases.
How do you do this? It starts by using long-tail keywords. This is because people search with long phrases and sentences. Ensure you include questions in your contents with the right keywords. These keywords have to be well optimized so your content and website can rank on search engines. It requires a lot of work to put this together. So you have to hire a digital marketing agency like ours to fix this for you.
3. Upgrade Your Website To A Responsive One
Do you know that a responsive website produces more results than other kinds of websites? It goes a long way to make your business relevant. Due to the high use of mobile devices, the first step to having a responsive website is by having a mobile website. Responsive websites work for big brands. Why? Because they’re always available to respond to their customers any time they need their attention.
Having a responsive website also includes the loading speed of your website. If your loading speed is low, you need to work on it. No one has all day to stay on your website while it’s loading. Format your text to answer questions directly. It’s part of having a responsive website.
4. Optimize Social Media Channels
Most small business owners often have the misconception that social media is for big brands. Well, we’re here to tell you that it’s not true. In fact, social media channels will help small brands/businesses gain ground and compete effectively. Social media is one of the best channels to drive traffic and promote your products/services simultaneously. You need to connect with customers on social media. You’re guaranteed a large number of customers on social media.
Ensure you respond to their queries, feedbacks and comments about your business, products and services. It’s important for sales and relevance on search engines. You need activities to keep running on the channels. Also, ensure your bios have the right keywords that would make each of them rank.
5. Input On-Page Optimization
If you’re searching for a way to win with your online business, invest in on-page optimization. It’s one of the SEO trends in 2019. On-page optimization makes your content answer users question, allows users to navigate your physical locations and provides customer support. It also allows the internal site search to drive traffic. Ensure you put out the CTAs and forms that will influence the on-page optimization.
6. Local Search
When you start a business and it doesn’t get recognized in its local area, that business can’t stay relevant for long. If you want your business to grow, you need to optimize it for local search. This can never be overemphasized for small businesses. How do you do this? By opening a Google My Business Page and taking a step further to claim it and optimize the page. If anyone tells you that you don’t need a Google My Business Page because you just started your business, that’s a lie.
Small businesses need a GMB page as much as big brands need it. It’s important you do something about it by contacting us today. We can do that for you at an affordable price. The fun fact is that small businesses benefit more from local search. People want to patronize a website that’s recommended. How will they recommend it when it’s not recognized and registered on search engines? Optimize your website for local search today!
Updating yourself with the SEO trends for small business in 2019 is very important and you can start implementing them now. It’s never too late. As it was said earlier, it takes a lot of efforts and dedication to making all these work. Guess what? We can ease your stress and still bring your dreams to life. All you need to do is contact us by visiting our website, www.digitalmatrixagency.com. You’ll be making a great decision by doing that now!