It’s time to optimize your landing page. When it comes to conversion and sales in an online business, your landing page becomes a priority to look into. Getting traffic from content marketing is not enough. You need to go the extra mile to get from your website itself. The landing page is where that traffic is. If you want more sales and leads, pay close attention to your landing page. Some companies that increased the number of their landing pages have recorded growth in the number of leads generated.
This goes further to say that having a landing page is not enough. How effective is your landing page? Your landing page is meant to be designed in relations to your target audience/prospective customers. It should look appealing to them. You would also need to focus on the leads generated by collecting their data. If you intend to make sales, get new customers and promote a product, then you need to take advantage of the opportunities landing page has to offer. Before we move further, we need to know what a landing page is.
What Is A Landing Page?
To increase the conversion rate on your website, you need to focus on the landing page. First, you need to know that a landing page is not a homepage. They are two different pages. A landing page is a page on websites that serves as the entry point created specifically for advertising and marketing campaigns. The major goal of a landing page is to turn site visitors into leads. When you have leads, you have a good opportunity to make sales. A landing page focuses on getting website visitors to take actions. Actions like registering on your website, subscribing to your newsletter, purchasing products/services and more.
The actions taken on your landing page increases your website traffic. This results in a higher rank on search engines. Your landing page has to be very efficient so as to take your visitor through the final steps of converting them to leads. It describes to visitors what the website offers with short and precise words. It shows them a picture of what they’re going to get when they become your customer. A landing page is an excellent source of onsite SEO, so you need to pay close attention to it.
Why Do You Need A Landing Page On Your Website?
You might have asked yourself this question. You might even be wondering what the fuss is about. Why is everyone talking about the landing page? Does every website need a landing page? These and much more important question might be jumping into your mind. Well, we’re here to put that curiosity to rest. When you know the importance of a landing page, you’ll pay more attention to it.
Below are the reasons why you need a landing page on your website.
1. It Generates Leads
The primary purpose of a landing page is to generate leads and transform them into prospective customers and paying customers. The landing page is the easiest and most effective place to generate leads. It offers useful lead magnets like a newsletter, free trials, coupons, e-books in exchange for contact information. You can go further to follow up on these contacts which are your leads.
2. Provides Information
Landing page can also be used to provide new information to your customers and visitors. The information builds the trust of visitors and also the site’s authority on a subject. If you want to put out new information or promo, the landing page is the best spot.
3. Helps To Track Data
Due to the fact that you can track the data on a landing page, understanding the rate of engagements on your website will be easy. You’ll know if any visitor has opted-in for any of your lead magnets. You can also track and analyze the behaviour of your marketing offers. How well they are doing and how effective they are. When you’re able to track and analyze the effect your marketing options, you’ll be able to figure out what works for you.
4. Imposes The Decision-Making Abilities On Visitors
Some visitors that come to your site are indecisive. Most of them don’t make their decisions until they see what’s on the site. But you need them to make a decision before they leave your site. How would you be able to get them to do that? By using a landing page. An effective landing page will remove all distractions and make them focus on the clear message you’re trying to send. This is possible with the aid of a clear call-to-action. At that point, they’ll be forced to make a decision. When they make that positive decision, you end up generating leads.
How would you make all this possible if you have optimized your landing page?
Tips To Optimize Your Landing Page For More Sales
After having a landing page, you have to move a step further to optimize the page. If you want to make sales and increase your conversion rate, you need to optimize your landing page. Today’s post will show you how to optimize your landing page. When you’re able to optimize your landing page, you’ll be closer to making massive sales. Landing page optimization is the process of improving the features and elements on a landing page to increase conversion.
Below are the tips you should adopt as soon as possible.
1. Increase Loading Speed
It takes just 3 seconds for a visitor to decide whether to stay or leave a page. What if they don’t see the content you want them to see because the page won’t load. The more they leave quickly, the higher your bounce rate. You already know the bounce rate is bad for traffic. This is why you need to take action. For you to avoid visitors leaving your page quickly, you have to increase your loading speed.
Ensure all heavy features and graphics are in the minimum size, compress the images before uploading and edit the height/width of the images.
2. Allow Clarity On Your Offer
Pay close attention to clarity when designing your landing page. Your title should be simple and clear. Since you have a few seconds to grab your visitors attention, you need to use an eye-catching and a bold title. Ensure the title is also short and precise. Be clear about the offer or promo you want to give to your visitors. You have all the time in the world to convince them. It’s better to get their attention as fast as possible.
3. Provide More Information To Take Action (CTAs)
Within the view of your CTA, add extra information. It would increase product level landing page traffic. This is because the visitors know what they want to sign up for and what they stand to get after taking action. Ensure that the additional information does not distract the visitors from purchasing the products/services.
In addition to making your CTAs effective, ensure the CTA button has a different colour from the background colour. The size of the CTA button must not be small so the visitors won’t lose sight of it. Instil a sense of urgency in the CTAs so as to improve the conversion rate.
4. Implement Live Chats
The times of ineffective chats or late chats with customers are behind us. Today, live chats are the real deal for successful customer service. 21st Century companies now use chatbots on their website to communicate with their visitors any time of the day. Putting a chatbot on your landing page will give your website an edge. Your visitor will be able to see that they can communicate with at any time of the day.
5. Improve Your Forms
The main purpose of having a landing page is to be able to capture visitor’s contact information. This is impossible without a form. This is why you need a form as part of your CTAs. All your contents will be good for nothing if your visitor doesn’t trust your form. Ensure you keep your form simple and short. You’re meant to ask minimal questions. Let your form be clear, easy to complete, responsive by design and functional.
6. Use Proper Images And Videos
The visual display has a way of getting into the minds of people. Using images and videos will create a picture that would convince your visitors to become customers. Use the images and videos that relate to the content on your landing page. The visual display will represent the information more effectively.
7. Avoid Distracting Your Audience
When there’s a lot of activities going on your landing page, it causes distraction. With the display of colourful features .everywhere, your visitors can’t have their attention in one place. People tend to pay attention to new and attractive things. How do you handle this? Ensure all the important buttons have colours while the part of the page has neutral colours. Provoke their sense of attraction with larger fonts, sounds and bright colours for the buttons.
8. Integrate Your Landing Page With Social Media
Integrating your social media pages into your landing page is a great way to promote your business as well as influence sales. When your visitors see your social media platforms on your landing page, it boosts their relationship with you. It also creates brand awareness and makes them find another channel to reach you. You can input the social media follow buttons too.
Optimizing your landing page for more sales takes a lot of effort. You have to create your landing page with your visitor’s in mind. With these tips above, you already know what to do to make your landing page more effective and ultimately make more sales.
For your landing page design, you can contact us by visiting our website, www.digitalmatrixagency.com. We’ll have one designed for you at an affordable price. What are you waiting for? Reach out to us today!